The mobile internet in Europe is huge. This year it already accounts for €585 ($780) for every adult in the 13 major European countries, or a total of €512 billion ($682 billion) in revenues, and growing rapidly. M-payments, m-commerce, mobile entertainment and other applications are widespread, driven by some of the highest rates of smartphone adoption globally. By 2017, seven of the top ten countries for smartphone penetration will be in Europe, and the US will lag behind at number 11. Expect to see Europe continuing to drive innovation in the mobile space.