Adobe has strengthened its creative cloud offering with the purchase of photo marketplace, Fotolia. This acquisition should deliver strong synergies for Adobe.
Adobe (Nasdaq:ADBE) today announced that it has entered into a definitive agreement to acquire privately-held Fotolia, a leading marketplace for royalty-free photos, images, graphics and HD video, for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos, significantly simplifying and accelerating the design process.
http://www.adobe.com/news-room/pressreleases/201412/121114adobetoacquirefotolia.html
