HgCapital have put out a really interesting white paper (5 key criteria for a great SaaS company) giving an investor's perspective on what to look for in a SaaS business and some important metrics that successful companies focus on. If you run a SaaS business, this is well worth a read before your next investor meeting.
HgCapital has invested in more $100 million-plus SaaS companies than most European investors and we’ve been investing in them for a decade. Along the way we’ve learnt a thing or two about what makes a cloud business successful and how to identify real winners with the potential to become billion dollar companies. The heart of our approach is understanding how a business measures up against what we see as the “Big 5” key criteria for a great SaaS company. In this white paper, we discuss these criteria alongside the associated metrics we feel the best companies should track and look to improve on their journey to success.