Amazon has made a breakthrough in the Chinese ecommerce market... however, only through the express consent of Alibaba.

Amazon now has a store on Tmall, the Alibaba marketplace. Amazon has struggled against the likes of Alibaba’s two main marketplaces (Taobao and Tmall). Amazon was China’s eighth biggest estore at the end of 2014, with just 1.3 percent market share of transaction value, according to iResearch. Tmall dominates the market with 57.6 percent market share.

This piggyback-ing effectively means that Amazon has become Alibaba's customer, paying a commission on each sale.

Jack Ma famously said that whilst eBay is the shark in the ocean, Alibaba is the crocodile in the Yangtze river - well it looks like the crocodile has asserted itself once again!