Some great advice from an experienced founder who has sold a number of companies. Some of the key points include:
Get a a good advisor: your agenda and your investors' agenda are not always aligned
Create Urgency: You must create tension in the system, otherwise buyers tend to wait till “tomorrow”. If you have an inbound from a buyer, seek to create competition to make sure you have the best price and to keep momentum in the process.
Don’t be a hero: Unearth a brilliant corp dev veteran to have your back. Could be a trusted investor (angel or VC), advisor, attorney (rarely but some are good M&A coaches) or iBanker. Ideally your investor is your consigliare but only if your agendas are in line. Bottom line is pick someone experienced that you trust and stay connected to them every step of the way.