Excellent article highlighting some of the key strategic deals in consumer tech over the past few years. Many examples of why these deals were strategic: acquirers bought a leadership position in a strategically important space and acquired companies leveraged the scale and reach of the acquirer to grow fast. Interesting to see if these deals have a similar impact to previous acquisitions such as Android, YouTube, Skype and Paypal.
In hindsight, it’s relatively easy to point to a few consumer tech acquisitions that seemed crazy at the time, but ended up being prescient bets on future tech trends and growth areas. These include the much-discussed acquisitions of Android, YouTube, Skype, and Paypal, among others. We analyzed more recent consumer tech acquisition and identified those we believe will have the most impact on the tech industry going forward. These acquisitions marked major turning points for the technology involved, a significant strategic bet by acquirer, and/or were notable simply for the transaction’s size relative to the target’s potential.