Traditional media is using a variety of approaches to respond to the disruption of the media industry by tech. These include acquisitions, investments and setting up accelerators.
The media industry has been one of the principal sectors disrupted by tech, as digital content and social networks completely transformed the cost and distribution models underlying the media business. This ongoing phenomenon has understandably made large media companies nervous, and helped them to become more active acquirers and investors. Whether through their own venture arms or from the corporate parent company, they have been purchasing companies or have funded them, as they try to stay abreast of the changes. These media companies are: The New York Times The Washington Post Hearst Corporation/Hearst Ventures Bertelsmann/Bertelsmann Digital Media Investments Axel Springer/Axel Springer Digital Ventures Time Warner/Time Warner Ventures AOL/AOL Ventures The Walt Disney Company/Disney Accelerator Newscorp Comcast/Comcast Ventures Discovery Communications Sky TV and Broadband Verizon/Verizon Ventures