This is a really excellent article on how the Internet of Things is enabling businesses to use data to transform themselves with new insights about themselves/their customers, leading to new business models and completely new opportunities to deliver value.
The Salesforce announcement of the IoT Cloud yesterday, which is designed to to help customers begin to capture and make sense of this growing amount of information available from connected devices, is an interesting move in this space, although it doesn't appear that this will be available until sometime in 2016.
We recently spent several weeks in Silicon Valley interviewing senior executives from major tech companies, and IOT was hot on everyone's lips. Looks like Salesforce has stolen a march in this massively interesting and fast growth area.
The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition. Smart thermostats control a growing array of home devices, transmitting data about their use back to manufacturers. Intelligent, networked industrial machines autonomously coordinate and optimize work. Cars stream data about their operation, location, and environment to their makers and receive software upgrades that enhance their performance or head off problems before they occur. Products continue to evolve long after entering service. The relationship a firm has with its products—and with its customers—is becoming continuous and open-ended.