The acquisition of Bookatable by Michelin is the latest step in the consolidation of the restaurant booking space in Europe. It follows the acquisition of Opentable by Priceline and La Fourchette by TripAdvisor.
A surge of investment and M&A activity has built groups like Just Eat, Opentable and HelloFresh. Whether you are going out to eat, ordering a takeaway or receiving a box of fresh food, there is an internet company fighting for your order.
French tire company Michelin, also known for its leading travel, hotel and restaurant guides, has acquired London-based company Bookatable, which enables people to book restaurants online in the UK and other parts of Europe. The purchase price and terms of the deal were not disclosed. Update: DiGITAL claims the price paid amounts to about €108 million. Previously known as Livebookings, Bookatable says it has more than 15,000 establishments using its service, and boasted more than 34 million covers booked in 2015 across Europe. The company's roots date back about a decade, and the company has raised more than $60 million in funding from investors like Balderton Capital, Wellington Partners and Ekstranda.