Whilst fintech gets all the attention, travel tech is one of Europe's great success stories. This market map of travel tech companies globally from CBInsights has a good showing from Europe.
Travel tech attracted over $5bn in fresh investment in 2015. There continues to be a very healthy M&A market as well.
We expect to see a lot more deals in the travel space in 2016.
Booking/Search: This was the largest category in our market map and includes startups like Momondo Group and Brazil-based HotelUrbano, which are making it easier to find, compare, and book hotels and flights. Alternative Lodging: $25.5B unicorn AirBnB, among others. Companies in this part of the map are allowing people to book rooms in privately owned apartments and vacation homes. Budget Hotel Networks: Companies like OYO Rooms and Treebo Hotels aggregate small motels and hotels, certify them for quality and standards, and market the resulting network of rooms under their own brand. Customized Holidays: TravelBird, which offers vacation packages at convenient prices. Travel Tech Software: like Switchfly that offer customer engagement tools catering specifically to companies in the travel industry. Activities, Events, & Touring: Zerve and other startups focus on tours and activities that consumers pay for while on vacation.