Blippar, the augmented reality app has raised $54m in growth equity led by the Khazanah, the Malaysian government investment fund. 

Augmented reality and virtual reality has become the latest battleground in tech. The majors including Google, Facebook, Samsung and Sony all have plays in the space whilst a number of well funded start-ups including Blippar and Magic Leap are also competing to define the next platform. 

Blippar has tackled a key pain point in the advertising world - how to connect offline and online advertising. This should allow it to monetise more quickly than many of the other approaches to this market.