This is a great infographic from CBInsights highlighting how offline retailers are leveraging technology to fight back against the online onslaught.
Omnichannel continues to be one of the biggest growth areas in retail. Many of the most successful players are undergoing a fundamental restructuring of their businesses to meet changing consumer requirements.
This has driven a wave of M&A as the major agencies and consultants have positioned themselves to support this transition. Acquisitions include Dentsu acquiring eCommera and WPP acquiring Salmon.
Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-commerce companies, including Amazon, Warby Parker, and Birchbox. Dozens of startups have taken on the challenge of helping retailers bridge the gap between digital and physical commerce through features ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi based beacons that collect data on shopper behavior. Using CB Insights data, we identified startups enhancing the in-store experience with digital tools. The startups in our list have racked up partnerships with many big name brands — including Maybelline, Lancome, Kiehl’s, Cabela’s, Foot Locker, Home Depot, Express — and department stores, from Lord & Taylor to Target.